The History of Black Friday

On Thanksgiving day, after the Turkey’s been gobbled and the mountains of leftovers packed away in the fridge, it slowly starts to kick in.  No, we’re not talking about tryptophan from the Turkey, but rather that first little burst of Holiday shopping adrenaline: Black Friday is hours away.

And as you prepare to brave the November chill in various layers of coats, jackets and blankets, we thought we might provide a little insight into the question every Black Friday shopper asks themselves as lines stretch down the block, and the cold starts to penetrate their 27 layers of wool, cotton and gabardine: “How did I get here?”

The history of Black Friday actually begins on a Thursday and with a parade.  The Macy’s Thanksgiving Day Parade, created in 1924, has long been ushering in the Holiday shopping season, and of course, that season begins on the Friday after Thanksgiving.

Jump to 1939, when Franklin D. Roosevelt–32nd President of the United States–moves Thanksgiving back a week to give retailers more time to peddle their wares.  Roosevelt’s plan caused quite a stir as he announced the change in October.  Many celebrated the Holiday in its original time spot that year and mocked Roosevelt’s Holiday as “Franksgiving”—it wouldn’t be until years later that the date stuck.  In retrospect, we can’t help but wonder if Roosevelt knew what he was doing all along, because a year in which two Thanksgivings are enjoyed sounds like the opposite of a mistake to us.

Fast forward to Philadelphia in the mid 1960’s, where local law enforcement dubs the Friday after Thanksgiving “Black Friday” as thousands of football fans pour into the city to watch the Army-Navy game on Saturday.  While causing dread and over-time for cops, local shop owners see their profits soar from the influx of sports fans.

It wasn’t until the mid-1980’s that the story of businesses getting out of the red and into the black financially, started to make the rounds.  Savvy marketing professionals rewrote the story of Black Friday, removing the negative connotations from Philadelphia and instead making it about stores offering bargains and seeing profits for the first time all year.

Today, Black Friday acts as the busiest shopping day of the year, and the only day in which some people are willing to get up before six.  The mythology of Black Friday continues to grow each year as the deals become extravagant and the crowds become more and more… well, crowded.

But if you’re not into that kind of thing, the long lines, the large crowds, the early mornings and the cold temperatures, then The Fruit Company is your destination for Black Friday deals.

This year, we’ve set aside two deals worth camping out for:

$30, $20, and $10 off our line of Holiday Towers

For Black Friday only, take advantage of great savings on three of our popular Holiday Towers.

The Grand Holiday Tower offers 9 boxes of fruit, nuts, and decadent delights sure to bring the holiday cheer.  At $89.95 (originally $119.95), the Grand Holiday Tower makes an excellent gift for large families, co-workers and people who would appreciate 9 boxes of fruit, nuts and treats (read: everybody).

Or if you’re looking for something smaller, perhaps with Wild Smoked Sockeye Salmon and a plethora of fruits and nuts that would make mother nature blush, take a look at our Classic Plaid Tower at $59.95 (originally $79.95).

And for the last of our Holiday Tower deals, but certainly not the least of our Holiday Tower deals, feast your eyes on our 5 piece Holiday Tower featuring Fuji apples, Comice and Bosc pears, chocolate-covered bing cherries, chocolate truffles and mixed nuts.  At $39.95 (originally $49.95) the Holiday Tower offers delicious fruit and treats in an absolutely stunning package.

10% Off HarvestClubs plus Free Shipping:
Receive 10% off all our HarvestClubs and we’ll throw in free shipping this Black Friday.  Each of our four HarvestClubs provide month after month of fresh, seasonal fruit delivered to your door.  But it doesn’t have to be your door; the Holiday season is about giving after all and there’s no finer gift than our HarvestClubs.  Choose between our Americana, Organic, Exotica and Deluxe Clubs and send the gift that keeps on giving this Holiday season.

Regardless of how you spend your time this Thanksgiving/Black Friday, we’d like to wish everyone a safe and family-filled Holiday season.

The Fruit Company® got its start in 1942 when Roy Webster began selling apples and pears from his orchards located in Hood River, Oregon. The area was perfect for growing fruit thanks to the volcanically enriched soil and glacial water from the nearby Mt. Hood. The fruit was exceptional. The company was passed down from father to son and today is owned and operated by Roy's Grandson Scott Webster.

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